In real life, it is always good to put a face with a name. The same is true of your product or service. Selfies are not just for millennials or those who want to show off their new tan or fabulous recipe. Selfies are also a useful marketing tool that adds a personal touch and tells your brand’s story in pictures.
Although following your gut instinct is often good advice, sometimes some cold, hard facts tell the whole story. This is the reason your social media strategy may need an audit.
An audit can help you find ways to excel at social media marketing or decide if it is a better option to hire some outside expertise.
In the haste to learn how to use each social media platform – and thinking you need to use ALL of them all the time – you might not be spending your time wisely and efficiently, thus seeing lackluster results. It’s also possible that you’ve gotten some mistaken information from other experts about how best to use social media. Let’s break down those myths right now so you can learn to love social media again.